When trying to build your brand identity, every aspect of your business poses an opportunity: how you advertise, how you communicate, and how you use visuals. Presentation matters. The benefits of consistent packaging for your business make it unforgettable, from your logo down to your tissue paper. That’s why someone’s heart palpitates when they see a robin’s-egg blue Tiffany’s box. Or they might salivate when they see orange and yellow Reese’s wrappers. If you want your customers to remember you, use your packaging to convey crucial messages.
Your Product Is Unique
Make sure you never get confused with the competition. Stand out with packaging that customers can pick out of a lineup—and from a distance. You don’t need to hire a design firm or order customized containers. You can achieve a similar effect by buying wholesale wrapping paper, adding signature-color ribbon, and sealing it all with a “thank you” sticker.
You Create an Energy
Speak to your target audience with packaging that reflects the spirit of what you sell. Use vibrant colors and funky fonts for a playful product, or instill confidence with elegant, classic simplicity. Pinstripe wrap is perfect for a professional presentation. You can communicate home-crafted sincerity with kraft paper, or glamour with metallic wrap.
You Believe in Quality
You can feel the difference between dollar-store paper and more substantial wrap. If you skimp on packaging supplies, the product might not arrive looking as sharp as when you sent it. Show your customers that you care enough to use quality supplies. Your packaging is often a customer’s first impression, so make sure it’s in line with your business’s values.
You Offer an Experience
If this were a simple, meaningless transaction, you could save time and money by sending your product in a baggie or old sock. But you want repeat customers, and consistent packaging for your business will help you foster relationships. The way you wrap your products should attract people new to your brand and satisfy those familiar with it.
LaRibbons can help you develop your brand with a variety of paper designs and types of ribbon. We sell our supplies wholesale, too. Browse our selection and reach out for more information.